Best Communicator Award 2012 WINNERS AND RATIONALE

Wednesday 26 Sept. space Marmomacc Inside there was the awarding of the sixth edition of the prestigious Verona. Il Best Communicator Award, Since its inception six years ago, is a coveted award that rewards the best exhibitions that have shown and transmitted, through their design, the potential and prospects of constructive, decorative stone materials and communication. The booth becomes in effect a means of communication that combines the essential architectural appearance with the corporate marketing, transmitting from the project, a more complete knowledge and culture of marble and natural stone, along with surprise, emotion and atmosphere.

 

The jury, formed by journalist Henry Morteo, historical and critical design, Clavier Chantal Hamaide, director of design magazine "Intramuros", Portia Bergamasco independent journalist and responsible for ADI exhibit design Aldo Bottoli, Scientific Director of the Observatory of Design and Color Mauro Albano, Brand Manager di Marmomacc, after having reviewed and evaluated all of the booths at the fair, reported the reality most deserving of attention for the care and intuition in highlighting and transmit through the exhibit design research and quality of the material.

 

There are five companies awarded this year and as many honorable mentions assigned.

The award went to Calvasina with the project by Lorenzo Damiani for "The story of an advanced technology, made through a ludic and pedagogical dotted with amazing and eye-catching objects, capable of arousing the curiosity and the desire for interaction "; Odorizzi Porfidi with the draft Lucy Salamanca for "A communicative device that highlights the technical transfiguration of a traditional material through a progressive dematerialization of stone, a minimum thickness, approaching a unexpected transparency "; Pibamarmi with the project of Grafton Architects for "The strength of an exhibition project that can build a single material landscape, at the same time domestic and urban, in which dialogue blocks on an architectural scale with elegant staircase to object "; Prometec with the design of Giovanni Giorgi and Alessandro Rustighi for "The ability to assemble a volume of communication from the constituent elements of the machine tool, a sort of container media that evokes and at the same time transcends the original nature of the components "; Stone Group International with the draft Michalis Theofilou for "An idea that develops in the entire horizontal, which condenses on the floor information and communication, ed matter emozione,recreating a space inside which it is possible to circulate always in contact with the natural material ". The jury also reported Citco con Zaha Hadid, Texts Group with Tobia Scarpa, Stone Italian with Lorenzo Palmeri, Trentino Marketing SpA with Monica Armani, Savema Magt with Paolo Armenise + Silvia NERBE for the following reasons overall: "All different, these interventions testify to the excellence of quality and research. Irony and monumentality, architecture and design, teaching and seduction: five routes through the contemporaneity of the matter. "

 

 

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