The new showroom in London Arper

After Milan, Cologne, Stoccolma e New York, Arper has recently opened a new showroom in London, strategic space in Clerkenwell, District of design and architecture, further expanding its international network of showrooms.

 

Space, designed by London studio 6a Architects, collects and expresses the values ​​of Arper, related to the simplicity and essentiality of the design, focused on elegance and sensuality of forms.

The design results in a refined environment open on two sides towards the road, characterized by the combination of different materials - stucco, wood and aluminum -, united by the white and alternating elements of exposed concrete, citations of the industrial history of the neighborhood that give a context to the singular completeness and wholeness of Arper exposed.

 

The new showroom in London Arper is an exhibition space intended to become primarily a shared experience of brand values.

With this premise, the space has been designed to provide flexibility exhibition set up, in anticipation of the events that will be organized and will allow you to Arper to undertake more direct dialogue with architects, planners and designers.

 

Claudio Feltrin, CEO said Arper: "We consider this showroom as the embassy of the United Kingdom Arper. London, and in particular Clerkenwell, is one of the places with the highest concentration of companies in the world of architecture and engineering.

This space will allow full exposure of Arper, support the professional activities of architects and host product presentations. Through this presence, we want to increase brand recognition and its positioning Arper, also cultural, both locally and globally. "

 

Tom Emerson, 6A founder of Architects, commented on the first collaboration with the company: "I am proud to have worked on this project with Arper, a company with which we share many values. Traditionally it was the Clerkenwell district of the Italian city, manufacturing center and precision engineering, that is why we decided to put the project in direct relationship with the neighborhood that houses, for example, through the transparency of the large windows that trigger a constant dialogue between the external environment and the interior space. "

 

Address: 11, Clerkenwell Road – London EC1M 5PA – Email: london@arper.com

Dimensions: 560 square meters spread over two levels, ground floor and basement

 

Press Office

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Camilla Tosi

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Arper Spa

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31050 Monastier (TV)

www.arper.com