SEVERIN: BECOME THE APPLIANCE “SOCIAL”

Next to a distribution increasingly in the network.. a strategy of social communication

Was born out of the involvement and enjoyment of the new strategy WEB 2.0Severin, German company of small household appliances, that from August 2012 made his official entry into some of the most important Social Media. Facebook, Twitter, Youtube Pinterest and made it possible to create a virtual marketplace of users increasing steadily: almost 6000 fan today on Facebook with an interaction that exceeds the 5% and almost 600 video views on Youtube.

“We decided to create a community of users who want to interact with us through comments, recipes and ideas” Caputo says Felice Director Severin Italy; “what is the basis of this project is the concept of sharing, with ideas that can not only improve our work but to allow direct comparison with daily and who brings in their own homes”.
“Recipes that split” was the first promotion, in October,opened the doors for users of Facebook fans kitchen: a recipe posted on the page to win a hand blender and a discount coupon 50%. The best ideas have also been included in the blog of recipes Severin incucinaconseverin.blogspot.it. For the month of December, instead, fans have posted their Christmas menu to win a raclette partygrill!
“The food has always been something that aggregates and fun people” Happy Caputo continues “our company has the Fun Food a real specialization and Facebook gives us the opportunity to ask further our focus on friendliness, family and friends” .

 

Facebook: Severin Appliances

Twitter: @Severin_Ita

Pinterest: Severin Italia

Youtube: Severin Italia

Information Severin Italy 02/3271391 www.severin.com/it

 

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